Concept
Central idea, audience, visual language and schedule for a project or campaign.
UMBRIEL is currently free while in testing. Access will become paid later.
Template
The result follows this structure. Known details are filled in, anything unconfirmed stays [TODO].
Konzept
Projekt: [TODO] Auftraggeber: [TODO] Datum: [TODO]
Idee in einem Satz
[TODO]
Ausgangslage
Was ist da, was fehlt, warum jetzt.
[TODO]
Zielgruppe
| Wer | Wo erreichbar | Was soll hängen bleiben |
|---|---|---|
| [TODO] | [TODO] | [TODO] |
Umsetzung
Form: [TODO] Länge: [TODO] Sprache: [TODO] Bildsprache: [TODO] Ton und Musik: [TODO] Struktur: [TODO]
Ablauf
| Phase | Inhalt | Zeitraum |
|---|---|---|
| Vorbereitung | [TODO] | [TODO] |
| Dreh | [TODO] | [TODO] |
| Postproduktion | [TODO] | [TODO] |
| Auslieferung | [TODO] | [TODO] |
Rahmen
Budget, Rechte, Nutzungsdauer, Freigaben: [TODO]
Warum diese Lösung trägt
[TODO]
Working draft
Your working draft appears here. Missing details are marked as a creative assumption or as “To be confirmed by the team”.